Today, we are talking about
data quality
.Because we agree, without that, there's no chance of performing.
#1. More prospects linked to the right businesses
With the latest version of the data, you get
7% more leads that are properly connected to their business
.These gains don't come from nowhere. It's your feedback, our corrections, and continuous work on the quality of our data.
And those of you who have been using Pharow for several years know it: the completeness and freshness of our data has never been better.
#2. More accurate targeting, fewer false positives
We continued to
improve the way we categorize businesses
. Some activities and themes were not fair, and that created false positives in your targeting.An example: L'Oréal, which went back to “Audiovisual Production” or “Packaging”.
A lot of these mistakes have been cleaned up in the last few deliveries.
Thanks to this, you can
cross filters and build really accurate prospecting lists
, without having to clean up the results.This is only the beginning, we continue to push the level of requirement with each delivery.
Because Pharow is a segmentation platform and the precision of targeting is our promise;)
Happy prospecting!